ICE COLD Truck
A campaign built around one number: −18 °C. A refrigerated trailer wrapped and fitted out as a walk-in ice room, teased for two months, then toured as a live experience. Design, production drawings and the launch itself.
Design
The trailer worked out as a surface: livery drawn panel by panel across tractor and box, with a matching set of step and stair graphics for the entrance.
Build-up
Two months of teasers: a truck nobody could place, a location reveal that stayed hidden until the last post.
Launch
Doors open. An ice room at −18 °C, branded suits at the entrance, and the party that followed it.
